29 Mar

If you’re paying set up fees you’re getting ripped off.

I am a long-time promotional products supplier and I am shocked that people are still charging and still paying for set-ups, run charges, color matches etc.

Stop it Now!

Let me let you in on a secret.

As a supplier of swag who sells to distributors I am going to tell you now that you should never, ever, pay for set ups, run charges etc. It is a scam.

Issue #1

When was the last time you bought blanks and decorated them yourselves? Never. You always want it logo’d!

Issue #2

If issue #1 is true then why don’t suppliers just price out the product with a logo on it? They already know you’re going to want it with a logo!

Issue #3

Here’s where the suppliers who charge will say, “well…there’s a cost difference for 1,2,3 or 4 colors.” I say Bullshit!

I tell you this, the cost difference is so small that if a supplier can’t charge you an all inclusive logo cost or better yet an all inclusive product with logo cost regardless of how many colors you need then they are not very informed or  are playing the game as seen in the next issue, #4.

Issue #4

Suppliers who charge run fees, color matching etc. do this for 2 reasons…..1 to make more money and 2 to make their product appear less expensive than it really is!

Issue #4

Confusion to the client. (yes I know I used 4 twice…thought I would confuse you) Not only are these charges unnecessarily extra but they are coded on idiotic numerals like a G! This is just confusing and a time-waster.

Issue #5

Some charges are real and should be charged. When there is a real cost and its a significant one, go ahead and charge it. On our custom shaped flash drives for instance we pay $80 to the factory in China for the mold. Guess what, we charge our customers $80. I think that’s fair.

Issue #6

Make it easy on the customer. I can’t tell you how many clients I have spoken with who say they spend about 20 minutes costing out a job! 20 Minutes! Are you nuts!

The costing of the job should take 1 minute, the other 19 minutes you should be selling something else, high-fiving the guy in the cubicle next to you or rooting around on YouTube. You should get from the supplier a price. one, all inclusive price, you then would do your mark up on it and send it to the end user. Badda bing badda boom, done!

And on that note ,if you are sending a quote to customers with run charges, color matches etc….How do you think they feel about that?

In closing, I am sure there will be some of those out there who think I am nuts on this issue and that it is ok for all of these ridiculous charges. To you I say the following………You are wrong!

 

Below is an example of how it should be. Coded on a C to include shipping to your door and 1,2, 3 or even 4 color process logo. No extra charges! How easy does that make it!

coded pop phone stand prices

pop phone stand pop phone stand pop socket style media grip for trade shows and b2b marketing

not set up fees on any promotional products

26 Mar

Giving Birth To New Promotional Products Ideas.

At Promo Motive we pride ourselves on being the innovator in the Promotional Products Industry.

We are always on the outlook for new ideas that are trending on social media and in specialized retail where the product can be logo’d. We also look for products that engage and entertain.

Engaging and entertaining the end user is one of the founding top reasons of what makes a great promotional product. In short.

 

“Cool Ideas and Fun Products Get Your Logo in Front of Peoples Eyes!”

 

This weeks cool new idea is the Fidget Stick. Have a look, send the end user flyer (below) to your client and see what they say.

Delivery and Details.
+ Delivery is 10 days or less. Price includes FREE Freight and NO set ups. Easy!
+ Includes a Laser logo or 4 color logo and 2 sided imprint.

MIN order 250-499 $3.88 c  500-999 $3.58 c 1000 plus $3.18 c

Includes shipping to anywhere plus all logos.

For product details.

Click Here.

promotional products and b2b swag. Giving birth to new ideas

fidget sticks for promotional giveaway

fidget stick 2 for promo swag

fidget sticks for logo

25 Mar

Having a Hard Time Understanding Your Younger Customer

Let’s Face It! The average age of Promo Distributors according to ASI is 57. No wonder you are struggling to understand your younger buyer. The dreaded Millenial!

I have been in this business for nearly 25 years so I am not a millenial. However, I have Millenial kids and and have a very young innovative approach to the promo business.

In regards to Millenials and promo there are a few earth-shaking changes that us older promo people need to consider.

  1. Millenials want something new. Millenials are not going to repeat their pen order with the same logo and same pen for the next 10 years. You better get used to this idea because if you rely on repeats year after year you are out of luck.
  2. Millenials do not want what they predecessor bought. Even if what the predecessor bought worked, the Millenial will not keep on doing it. Best to stop trying to push them in this direction.
  3. Millenials want what is happening at retail for promo. Fidget Cubes, Popsockets, Fidget Spinners are all great examples of retail trends for promo. If you are not on-trend you will get crushed.

We Do It Differently, “We Do Weird Well!”

We specialize in the unique and the unusual, the trending and the social media savvy……in short we know what Millenials want. Don’t believe me? You sure you want to take that risk?

Here is what is trending. NOW! Call 888-908-1481 for info or email me John

square popsocket style media stand for promo, tradeshow and b2b marketing swag. Ge

custom socks logo socks promotional product swag

keysmart quick key key organizer for tradeshows

pop media stand for trade show and business marketing. Wholesale bulk promotional product aka swag

infinity cube for marketing and trade show logo

12 Nov

Meet the next big trend. Promotional Popsockets, Propring and Pop Phone Grips.

Popsockets, PropRing and POP Phone Grips. If you are a marketer and do not know what these are you should!

Why? Your client is asking for them!

It seems that every year there is a new fad or idea that seems to catch the public’s collective imagination. Last winter and into the summer it was the Fidget Spinner and to a lesser degree, the Fidget Cube.

In mid 2017 if you were looking for swag for your tradeshow or for your clients business campaign and wanted to get the best possible reaction you chose to put your logo on a fidget spinner.

square popsocket type tradeshow and conference promotional products

View Square Pops Here.

Now in 2018 the hot new trend is Phone Grips. Originally started by Popsocket (of Boulder Co) these collapsible phone grips are now available in a wide variety of styles, shapes and sizes. Want to know more on the original popsocket a good place to start is to read this article on the Popsockets from the U.K.

Are you a trade show supplier or marketing professional?

If you are and have not yet figured out what these are and how to incorporate them into your sales pitch or marketing plan a good place to start is to read this article on phone grips for tradeshows.

pop and popsocket style grip and promotional swag

There are new styles of collapsible tradeshow ready POP phone grips available and with a delivery time of 7 days from start to in hands these are fast becoming a  “hot item’ in the promotional product market place (ie trade shows, b2b marketing, conference gifts etc).

See POP Prices and Selection.

1. Use it as a media stand: Pop phone grips make amazing stands. You can ‘pop’ them for easy use as media stand to watch Youtube, take photos on the phones timer or even use your phone to act as an alarm clock by your bedside.

2. The BEST selfies: The new generation of smartphone cameras no longer need the 3 feet reach of yesterdays dorky selfie sticks. Drop the stick and pick up the Pop’s for the best social media tool.

3. Easy grip while running: Pop’s make holding your phone easier while you are doing various activities like running.

4. Video calls: Simply mount your phone on your laptop while on a video call, allowing you to go hands-free so that you can multi-task.

5. Use it as a media grip: Pop’s make great grips, making activities like taking one-handed selfie, talking on the phone and texting much easier.

6. Earbud cord management: You can wrap your earbuds around your Pop’s to keep them in one place and tangle-free.

7. Grips for Tablets: Pop’s make it easy to hold larger devices such as tablets and e-readers in a secure manner.

9. Gaming: You can turn your phone/ tablet into a joystick by aThre ttaching two Pop’s to the back of it.

The Trend is always your Friend!

The adage goes like this…”The trend is your friend” and if this is true then this trend which is sparking alight the world of socail media and celebrity gushing will soon and dramatically enter into the the Top 10 status as a “must have” promotional product or swag for 2018.

If you would like to learn more or get info and prices call us at 1-888-908-1481 or email us here.

POP phone stands for tradeshow giveaway

squa re popsocket style phone grips for tradeshow

13 Oct

Most Tradeshow Swag is a waste of money as Most Tradeshow marketers are Totally Clueless.

Tradeshow swag often gets a bad rap as being ineffective or cheesy. The problem is that most people have no clue how to properly use Swag to promote business.

What is an effective Tradeshow Promotional Swag Giveaway?

best promotional trade show giveaways 2017

best promotional trade show giveaways 2017

Custom Trade Show Giveaways

Custom Trade Show Giveaways

The most effective tradeshow giveaways are those that do the following 3 things.

  • Catch the clients’ visual attention at the show. If you give someone a pen as an incentive to visit your booth they will not be interested. No one needs another pen and certainly no one needs a crappy, ink-leaking pen. The same goes for other items like T shirts, key chains etc. If you are giving away boring you will be perceived as being boring.
best unique trade show giveaways 2017

best unique trade show giveaways 2017

  • Weird Works. Even though Fidget Spinners are now on the downside of their popularity, when they first came out they rocked. Why.? Because people attending tradeshows in the spring of 2017 had heard of spinners but had not seen them or used one. Having spinners at your booth caught the attention of clients who would come directly to your booth to get one and in that moment, allow you to make a connection with a new/possible client.
best 2017 promotional corporate trade show giveaways

best 2017 promotional corporate trade show giveaways

  • The Swag Must Travel Well. All tradeshows have a high percentage of attendees who travel to the show. The last thing they want or will keep is something big and bulky or breakable. Coffee Mugs break, Binders get tossed for being too bulky. The result is that these types of SWAG are either put in the circular file or arrive home broken.
unique promotional giveaways

unique promotional giveaways

“If you are giving away boring you will be perceived as being boring.”

In late 2017 and early 2018 the best and most effective of today’s tradeshow swag is found under the following categories:

EDC Tools: EDC or Everyday Carry is a trending catchphrase for pocket tools and multi tool. These tools are now more TSA friendly and the millennials have never had their own set of tools. This generation raised in a digital world are found wanting to have an analog touchstone. These tools are the same psychological graphic that explains why Millennials want turntables.  

2017 best company branded trade show giveaways

2017 best company branded trade show giveaways

Fidget Swag: Fidget cubes, fidget spinners and Fidget gadgets are all great one size fits all marketing tool. Inexpensive and endlessly entertaining to those who leave the tradeshow and head for the bar afterwards.

best 2017 unqiue company branded trade show giveaways

best 2017 unqiue company branded trade show giveaways

To learn more on these and other ideas to help you be a more effective tradeshow marketer visit us at Promo Motive.com